The publishers appear to be taking a stand in terms of e-books. If you take a quick glance at the top 100 books on the Amazon Kindle listings, you will see that the major publishing houses now dominate the list. What is amazing is that in most cases, the Kindle price is higher than the paperback price and in more than a few instances, higher than the hardcover price.
As a reader, and an owner of a Kindle, I have a hard time justifying the price asked for a digital copy of a new release that is in the 15 - 20 dollar range. Some are well over $20.00. I don't think Amazon minds the prices since they get paid a percentage of the list and the higher the better for them. What does this mean for the early stage author who is publishing independently and doesn't have the marketing support of the big guys? It means the same thing it has always meant, build your own list of followers, connect and communicate with them in a timely and authentic fashion. Build your list one reader at a time - the same way you sell your books.
To be an author, you also need to be a marketer. If you are looking for advice in that area, I strongly suggest that you subscribe to Seth Godin's blog - no question that he is the preeminent marketer in this digital age. I suspect, but don't actually know, that there may be more platforms on the horizon for indie authors, so that they can get noticed by readers who appreciate us. I kind of like John Locke's philosophy for selling his pot boiler novels for .99 as he says that he offers the readers good entertainment and that the "big guys" have to justify why the reader should spend 15 to 20 times more for similar entertainment.
I realize that "name recognition" sells and it always has, but good writing, combined with a marketing plan that suits your needs, persistence, and most important of all, more books, you can get there. Keep writing, keep talking, keep posting, keep the faith baby!
Saturday
Wednesday
APPRECIATE LIFE
As a creative person, we sometimes get caught up in the business of life. Here's a TED video from Louie Schwartzberg that will help you get back to what's important. Please take a moment to view it and rejuvenate yourself.
TED video
TED video
TARGET AUDIENCE
I am guilty of suggesting this to my clients, but now I wonder... When I was much younger, a great teacher ( hi there, Sister Mary Andrew) told our class that the average reading level was grade 6. I have read, or heard, this same comment many times over the years. Most magazines, newspapers and best selling authors accept this fact and write accordingly. Now, I'm not so sure that we are doing the right thing.
As writers, do we have a responsibility to improve the quality of our work and thus raise the bar in the reading public, or does our responsibility end at the number of copies sold? I am talking to those authors who target the mass public audience and not to the academic writers who target a much smaller group of people who can appreciate the fact that they use words with more than two syllables.
Is it good enough, for those of us who write to the great unwashed, to cater to the lowest common denominator or should we assume that our audience can handle something a bit more challenging? I ask you - do you have the courage to write for an audience that will be challenged by your use of language arts? Can we all rise slightly higher and reach for better vocabulary and drag the average reader along with us? Should we? Is the economic risk too high to even bother? What would happen if popular writing was targeted at a grade 8 level - would the reader give up, or move up?
I guess what I am asking is, should we accept the fact that education seems to be changing and the standards (at least, on an anecdotal basis) seem to be dropping? Or, should we support the education system by attempting to push the readers a little higher?
As writers, do we have a responsibility to improve the quality of our work and thus raise the bar in the reading public, or does our responsibility end at the number of copies sold? I am talking to those authors who target the mass public audience and not to the academic writers who target a much smaller group of people who can appreciate the fact that they use words with more than two syllables.
Is it good enough, for those of us who write to the great unwashed, to cater to the lowest common denominator or should we assume that our audience can handle something a bit more challenging? I ask you - do you have the courage to write for an audience that will be challenged by your use of language arts? Can we all rise slightly higher and reach for better vocabulary and drag the average reader along with us? Should we? Is the economic risk too high to even bother? What would happen if popular writing was targeted at a grade 8 level - would the reader give up, or move up?
I guess what I am asking is, should we accept the fact that education seems to be changing and the standards (at least, on an anecdotal basis) seem to be dropping? Or, should we support the education system by attempting to push the readers a little higher?
Sunday
GOOGLE BOOKS
I am trying to learn more about Google Books and whether or not it is a benefit for authors like you and I. I see that one of my first books is listed there, without a cover, and I am not sure whether I authorized this or not.
Thanks in advance and please consider forwarding this request to other writers that you know so that we can all learn.
- Have you used Google Books to promote, list and and market your books?
- What kind of experience have you had?
- If you decided against listing there, why?
- What kind of sales increase have you had - or do you know?
- Do you know any good, independent information sources about Google Books?
Thanks in advance and please consider forwarding this request to other writers that you know so that we can all learn.
Thursday
Just a quick note for my friends - if you have wanted to read MY SECRET MOTHER: an adoptee speaks to the girls who went away, and didn't want to pay $4.99, then go to Smashwords now and get it for 75% off!
here's the link
The sale ends March 10.
here's the link
The sale ends March 10.
Friday
BOOK PRICING
The science of pricing a book is evolving. In the good (?) old days, publishers decided what an author's book would sell for and they pre-printed it on the cover. They would often show different prices for different countries on the same label and assume that the exchange rate wouldn't change. All of this was tantamount to price fixing, but the bottom line was that the content creator had no control over what the reading public paid, and their own income was decided by someone else.
The internet has changed all of that, along with everything else it touches. As authors have begun to find new ways to connect with their audience, and new formats ( e-readers), they have taken pricing into their own hands. The old-line publishers are resisting the change, and in many cases they are keeping their author clients in check by maintaining an artificially high price for e-books. However, as bestselling authors from the legacy publishers discover the freedom and economic advantages of controlling their product ( that is, self-publishing) the pricing of books will begin to find a common ground.
Jackie Collins announced today that she is re-releasing one of her best sellers as an e-book at $2.99. I think we will find that the pricing will almost always be under $9.99 as we move forward. It is just a guess, but I think the "big guys and girls" will start offering their new releases around that price and the rest of us will begin to slot ourselves around that standard.
Once the Stephen King's, David Baldacci's, Dan Brown's and J.K. Rowling's break from the legacy publishers and decide to strike out on their own, the price formula will become much more obvious, to the great good fortune of the reading public.
The internet has changed all of that, along with everything else it touches. As authors have begun to find new ways to connect with their audience, and new formats ( e-readers), they have taken pricing into their own hands. The old-line publishers are resisting the change, and in many cases they are keeping their author clients in check by maintaining an artificially high price for e-books. However, as bestselling authors from the legacy publishers discover the freedom and economic advantages of controlling their product ( that is, self-publishing) the pricing of books will begin to find a common ground.
Jackie Collins announced today that she is re-releasing one of her best sellers as an e-book at $2.99. I think we will find that the pricing will almost always be under $9.99 as we move forward. It is just a guess, but I think the "big guys and girls" will start offering their new releases around that price and the rest of us will begin to slot ourselves around that standard.
Once the Stephen King's, David Baldacci's, Dan Brown's and J.K. Rowling's break from the legacy publishers and decide to strike out on their own, the price formula will become much more obvious, to the great good fortune of the reading public.
Saturday
MEMOIRS - ONE MORE THING
I previously offered 3 tips about writing a good memoir and you can find that post here.
One thing that seems to help sales of memoirs is targeting a much smaller audience. Somehow, when it comes to writing a memoir, that seems like a crass statement - "targeting an audience." I didn't, or at least I didn't know I was, when I wrote, MY SECRET MOTHER, and I'm guessing that if you are writing your memoir, you aren't either. However, if you plan to publish, it helps to know that there are people who are benefiting from, or at least enjoying your efforts. For most of us, writing a memoir (or anything else) and hoping the entire world will read it, is nonsense - they won't. In most of our cases, 99.9% of the world don't even know we exist, let alone care to read about our lives. So, how much is .1% of the population - you figure it out. (hint: in the U.S. alone, that's over 350,000)
I have mentioned in other places that I continue to be surprised by the sales of MY SECRET MOTHER and that, other than the links on my blog pages, I don't do any actual marketing for it. Here's what I think has happened. I am an adoptee and have spent much of my life wondering about what that meant and how I should act, react and proceed, based on this fact. I wrote about my own feelings and thoughts around adoption, and I addressed the whole thing to the mother that I have never met. I don't think that many writers are writing specifically to birth mothers from the post WWII era, although there is lots of info out there about adoption in a general sense. Sounds like a very small market doesn't it? Maybe that accounts for the success, in terms of sales.
A few readers have passed on the title to other people they know who are connected to adoption in one way or another, and it gets mentioned in relatively (in a marketing sense) small groups of women, and so the word spreads among them. A small sliver of the population still represents a lot of people in a numerical sense.
You might consider looking at your memoir in order to find the unique part of your life and experience, and making that your focal point.
If you concentrate on the uniqueness and use even a small amount of SEO to create your title, or sub-title, and use similar search engine optimized phrases in explaining what your book is about (what your book is about - subject of a blog in the near future), then you should expect to make some reasonable inroads into that marketplace. If my personal experience is any indicator, it would appear to work.
You might want to look for the life experiences that may not be shared by many, or the little-known hobbies and interests you enjoy, maybe the small corner of the world that you grew up in, something that sets you apart, but not alone, from the teeming masses. It will give your memoir a unique flavor and ring a bell with a group of readers that share a curiosity about that slice of your life - and perhaps theirs.
One thing that seems to help sales of memoirs is targeting a much smaller audience. Somehow, when it comes to writing a memoir, that seems like a crass statement - "targeting an audience." I didn't, or at least I didn't know I was, when I wrote, MY SECRET MOTHER, and I'm guessing that if you are writing your memoir, you aren't either. However, if you plan to publish, it helps to know that there are people who are benefiting from, or at least enjoying your efforts. For most of us, writing a memoir (or anything else) and hoping the entire world will read it, is nonsense - they won't. In most of our cases, 99.9% of the world don't even know we exist, let alone care to read about our lives. So, how much is .1% of the population - you figure it out. (hint: in the U.S. alone, that's over 350,000)
I have mentioned in other places that I continue to be surprised by the sales of MY SECRET MOTHER and that, other than the links on my blog pages, I don't do any actual marketing for it. Here's what I think has happened. I am an adoptee and have spent much of my life wondering about what that meant and how I should act, react and proceed, based on this fact. I wrote about my own feelings and thoughts around adoption, and I addressed the whole thing to the mother that I have never met. I don't think that many writers are writing specifically to birth mothers from the post WWII era, although there is lots of info out there about adoption in a general sense. Sounds like a very small market doesn't it? Maybe that accounts for the success, in terms of sales.
A few readers have passed on the title to other people they know who are connected to adoption in one way or another, and it gets mentioned in relatively (in a marketing sense) small groups of women, and so the word spreads among them. A small sliver of the population still represents a lot of people in a numerical sense.
You might consider looking at your memoir in order to find the unique part of your life and experience, and making that your focal point.
If you concentrate on the uniqueness and use even a small amount of SEO to create your title, or sub-title, and use similar search engine optimized phrases in explaining what your book is about (what your book is about - subject of a blog in the near future), then you should expect to make some reasonable inroads into that marketplace. If my personal experience is any indicator, it would appear to work.
You might want to look for the life experiences that may not be shared by many, or the little-known hobbies and interests you enjoy, maybe the small corner of the world that you grew up in, something that sets you apart, but not alone, from the teeming masses. It will give your memoir a unique flavor and ring a bell with a group of readers that share a curiosity about that slice of your life - and perhaps theirs.
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