Writing a book, no matter the topic, creates an intimate and personal experience between the author and reader. Sometimes this experience transcends the ordinary to become something of great value, beauty and importance. It is the author's responsibility to make this possible and it starts with knowing what the "central message" of the book is. The central message is different than the subject, genre or purpose of the book. It is at the core of the author's need to create his book in the first place. It is more than a marketing slogan; it is more like a mutual need or sharing between the author and her audience. It is where the two come together in common purpose.

The central message could become the theme of an entire lifetime of books written by an author or could be the core of only one.
So, here's some points about "central message"
  • it resides in your heart rather than brain
  • you talk about the message beyond the idea of writing a book
  • it represents something in your personal philosophy
  • you feel excited when you think about it
  • it is what is behind your purpose, the book's purpose, the title, etc.
  • "central message"  wakes you in the middle of the night with a new thought or sentence
It is this "central message" that sets your book apart from others on the shelf. For instance, you might be writing about how to make simple plumbing repairs around the house. Your real mission or message is that the average householder has the ability to effect these repairs. In addition to the instructional function, you spend time in your book encouraging your reader to attempt the repair. You are more than a "how-to-er," you are also a cheerleader and encourager. You are passionate about the ability of your reader to be successful in this endeavor and you show it.

I feel the same way with this blog - my central message is to encourage readers like yourself to put aside their fears and write it anyway. There are incredible opportunities in this golden age of writing and I absolutely believe that you can create the book you have dreamed about. In other words, it is about much more than step-by-step instructions, details and technicalities - "central message" represents an emotional touch point that the author/creator wants to share with people around him.

It is the starting point of any book that seeks to rise above the crowd. You will know it is your central message if it creates an emotional response when you say it.


Seth Godin: The New Face Of Publishing

Publishing is not changing - it has already changed. You have noticed in this space previously that I often refer to Seth Godin and his comments and views on the industry. This is another opportunity to look at an industry in serious transition and an industry that each of us has an important connection to. Publishing a book opens opportunities that are limitless - check this information out to help you make the right decision for you and your circumstances.

Seth Godin: The New Face Of Publishing