You might find this information a bit too "teckie," but here goes anyway. Self publishing our books requires knowledge and information and sometimes expert advice. If you are interested in learning about some of the ways to promote your book online then read here. For those of you who are very comfortable in the world of digital marketing, then this will either provide confirmation of what you already know or fodder for additional opportunities. For those of us who consider ourselves still a little "tech-challenged" it will give us a starting point to have that conversation with the geek we hire to help us. Good article and worth reading for those of us with books to sell. Once again, you can access the information here.