As authors, we often do not realize that we need to create a brand in today's world of business. We should not mistake our careers as being different from that of a business either. An author, regardless of their publishing process, is always responsible for promoting their own work and so the importance of creating a brand is absolute today.
I came across this excellent blog this morning that offers you 125 questions to ask yourself as you create your own brand and they apply to authors as we make our efforts available to the world. I urge you to take a look and decide on your methods of moving forward in promoting yourself and your work. Many of the questions are essential to making sure you are writing your book for your intended audience and will keep you on track as you work toward completion of a much better, more focused book.
Go here to read how you can create your own brand.